Paradoxical Sharing Behavior: Conceptualization, Scale Development, and Validation (Extended Abstract)

Wa Kimmy Chan, Lawrence Sze Lok Choi, Na Ni

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publication2023 AMA Winter Academic Conference Proceedings
Subtitle of host publicationMarketing During Times of Change
EditorsNita Umashankar, Monika Lisjak
PublisherAmerican Marketing Association
Number of pages4
ISBN (Print)9780877570158
Publication statusPublished - Feb 2023
Event2023 AMA Winter Academic Conference - Nashville, United States
Duration: 10 Feb 202312 Feb 2023


Conference2023 AMA Winter Academic Conference
Country/TerritoryUnited States
Internet address

User-Defined Keywords

  • Collaborative consumption
  • sharing economy
  • paradox

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