Paradoxical Sharing Behavior: Conceptualization, Scale Development, and Validation (Extended Abstract)

Wa Kimmy Chan, Lawrence Sze Lok Choi, Na Ni

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publication2023 AMA Winter Academic Conference Proceedings
Subtitle of host publicationMarketing During Times of Change
EditorsNita Umashankar, Monika Lisjak
PublisherAmerican Marketing Association
Pages1171-1174
Number of pages4
ISBN (Print)9780877570158
Publication statusPublished - Feb 2023
Event2023 AMA Winter Academic Conference - Nashville, United States
Duration: 10 Feb 202312 Feb 2023
https://www.ama.org/events/academic/2023-ama-winter-academic-conference/
https://www.ama.org/wp-content/uploads/2023/02/Winter-Program-2.9.pdf
https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf

Conference

Conference2023 AMA Winter Academic Conference
Country/TerritoryUnited States
CityNashville
Period10/02/2312/02/23
Internet address

User-Defined Keywords

  • Collaborative consumption
  • sharing economy
  • paradox

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