Original language | English |
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Title of host publication | 2023 AMA Winter Academic Conference Proceedings |
Subtitle of host publication | Marketing During Times of Change |
Editors | Nita Umashankar, Monika Lisjak |
Publisher | American Marketing Association |
Pages | 1171-1174 |
Number of pages | 4 |
ISBN (Print) | 9780877570158 |
Publication status | Published - Feb 2023 |
Event | 2023 AMA Winter Academic Conference - Nashville, United States Duration: 10 Feb 2023 → 12 Feb 2023 https://www.ama.org/events/academic/2023-ama-winter-academic-conference/ https://www.ama.org/wp-content/uploads/2023/02/Winter-Program-2.9.pdf https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf |
Conference
Conference | 2023 AMA Winter Academic Conference |
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Country/Territory | United States |
City | Nashville |
Period | 10/02/23 → 12/02/23 |
Internet address |
User-Defined Keywords
- Collaborative consumption
- sharing economy
- paradox