Pairwise conjoint analysis of activity engagement choice

Donggen WANG; Harmen Oppewal; Harry Timmermans

doi:10.1068/a3267

Pairwise conjoint analysis of activity engagement choice

Donggen WANG^*, Harmen Oppewal, Harry Timmermans

^*Corresponding author for this work

Department of Geography

Research output: Contribution to journal › Article › peer-review

13 Citations (Scopus)

Abstract

Information overload is a well-known problem of conjoint choice models when respondents have to evaluate a large number of attributes and/or attribute levels. In this paper we develop an alternative conjoint modelling approach, called pairwise conjoint analysis. It differs from conventional conjoint choice and preference models in that the attributes of choice alternatives or choice contexts are not varied simultaneously, but in pairs. Properties of the design strategy are discussed. The new approach is illustrated by using activity engagement choice as an example.

Original language	English
Pages (from-to)	805-816
Number of pages	12
Journal	Environment and Planning A
Volume	32
Issue number	5
DOIs	https://doi.org/10.1068/a3267
Publication status	Published - May 2000

Scopus Subject Areas

Geography, Planning and Development
Environmental Science (miscellaneous)

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Pairwise conjoint analysis of activity engagement choice

Abstract

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