Abstract
This paper has identified one important difference between personal and collective nostalgic consumption, suggesting that consumers perceive their future as better after engaging in collective nostalgic consumption. Our findings provided support for our proposed effect not resulting from common cognitive effects (e.g., spillover effect, contrast effect) per se.
Original language | English |
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Publication status | Published - Oct 2013 |
Event | 44th Annual Conference of the Association for Consumer Research, ACR 2013 - Palmer House Hilton, Chicago, United States Duration: 3 Oct 2013 → 6 Oct 2013 https://acr.memberclicks.net/assets/docs/2013vol41.pdf |
Conference
Conference | 44th Annual Conference of the Association for Consumer Research, ACR 2013 |
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Country/Territory | United States |
City | Chicago |
Period | 3/10/13 → 6/10/13 |
Internet address |