Our past gives "me" a better future: The influence of collective nostalgic consumption on future perceptions

Canice M. C. Kwan, Yuet Yee Cheng, Sze Lung Tsang

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - Oct 2013
    Event2013 Association for Consumer Research North American Conference - Chicago, United States
    Duration: 3 Oct 20136 Oct 2013

    Conference

    Conference2013 Association for Consumer Research North American Conference
    Period3/10/136/10/13

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