"Our" Past Gives "Me" a Better Future: The Influence of Collective Nostalgic Consumption on Future Perceptions

Canice M. C. Kwan; Shirley Yuet Yee Cheng; Alex Sze Lung Tsang

"Our" Past Gives "Me" a Better Future: The Influence of Collective Nostalgic Consumption on Future Perceptions

Canice M. C. Kwan, Shirley Yuet Yee Cheng, Alex Sze Lung Tsang

Department of Management, Marketing and Information Systems

Research output: Contribution to conference › Conference paper

Abstract

This paper has identified one important difference between personal and collective nostalgic consumption, suggesting that consumers perceive their future as better after engaging in collective nostalgic consumption. Our findings provided support for our proposed effect not resulting from common cognitive effects (e.g., spillover effect, contrast effect) per se.

Original language	English
Publication status	Published - Oct 2013
Event	44th Annual Conference of the Association for Consumer Research, ACR 2013 - Palmer House Hilton, Chicago, United States Duration: 3 Oct 2013 → 6 Oct 2013 https://acr.memberclicks.net/assets/docs/2013vol41.pdf

Conference

Conference	44th Annual Conference of the Association for Consumer Research, ACR 2013
Country/Territory	United States
City	Chicago
Period	3/10/13 → 6/10/13
Internet address	https://acr.memberclicks.net/assets/docs/2013vol41.pdf

Cite this

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title = "{"}Our{"} Past Gives {"}Me{"} a Better Future: The Influence of Collective Nostalgic Consumption on Future Perceptions",

abstract = "This paper has identified one important difference between personal and collective nostalgic consumption, suggesting that consumers perceive their future as better after engaging in collective nostalgic consumption. Our findings provided support for our proposed effect not resulting from common cognitive effects (e.g., spillover effect, contrast effect) per se.",

author = "Kwan, {Canice M. C.} and Cheng, {Shirley Yuet Yee} and Tsang, {Alex Sze Lung}",

year = "2013",

month = oct,

language = "English",

note = "44th Annual Conference of the Association for Consumer Research, ACR 2013 ; Conference date: 03-10-2013 Through 06-10-2013",

url = "https://acr.memberclicks.net/assets/docs/2013vol41.pdf",

}

"Our" Past Gives "Me" a Better Future: The Influence of Collective Nostalgic Consumption on Future Perceptions. / Kwan, Canice M. C.; Cheng, Shirley Yuet Yee; Tsang, Alex Sze Lung.
2013. Paper presented at 44th Annual Conference of the Association for Consumer Research, ACR 2013, Chicago, Illinois, United States.

Research output: Contribution to conference › Conference paper

TY - CONF

T1 - "Our" Past Gives "Me" a Better Future: The Influence of Collective Nostalgic Consumption on Future Perceptions

AU - Kwan, Canice M. C.

AU - Cheng, Shirley Yuet Yee

AU - Tsang, Alex Sze Lung

PY - 2013/10

Y1 - 2013/10

N2 - This paper has identified one important difference between personal and collective nostalgic consumption, suggesting that consumers perceive their future as better after engaging in collective nostalgic consumption. Our findings provided support for our proposed effect not resulting from common cognitive effects (e.g., spillover effect, contrast effect) per se.

AB - This paper has identified one important difference between personal and collective nostalgic consumption, suggesting that consumers perceive their future as better after engaging in collective nostalgic consumption. Our findings provided support for our proposed effect not resulting from common cognitive effects (e.g., spillover effect, contrast effect) per se.

UR - https://acr.memberclicks.net/assets/docs/2013vol41.pdf

M3 - Conference paper

T2 - 44th Annual Conference of the Association for Consumer Research, ACR 2013

Y2 - 3 October 2013 through 6 October 2013

ER -

"Our" Past Gives "Me" a Better Future: The Influence of Collective Nostalgic Consumption on Future Perceptions

Abstract

Conference

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