"Our" Past Gives "Me" a Better Future: The Influence of Collective Nostalgic Consumption on Future Perceptions

Canice M. C. Kwan, Shirley Yuet Yee Cheng, Alex Sze Lung Tsang

Research output: Contribution to conferenceConference paper

Abstract

This paper has identified one important difference between personal and collective nostalgic consumption, suggesting that consumers perceive their future as better after engaging in collective nostalgic consumption. Our findings provided support for our proposed effect not resulting from common cognitive effects (e.g., spillover effect, contrast effect) per se.
Original languageEnglish
Publication statusPublished - Oct 2013
Event44th Annual Conference of the Association for Consumer Research, ACR 2013 - Palmer House Hilton, Chicago, United States
Duration: 3 Oct 20136 Oct 2013
https://acr.memberclicks.net/assets/docs/2013vol41.pdf

Conference

Conference44th Annual Conference of the Association for Consumer Research, ACR 2013
Country/TerritoryUnited States
CityChicago
Period3/10/136/10/13
Internet address

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