Organization–Stakeholder Relationships, Crisis Responsibilities, and Crisis-Response Strategies

Iris Wong, Chun Ju Flora Hung

Research output: Chapter in book/report/conference proceedingChapterpeer-review

1 Citation (Scopus)

Abstract

March 2003 was an atypical period to all Hong Kong people, with an atypical outbreak and epidemic spread of an unknown killer disease (i.e., atypical pneumonia or Severe Acute Respiratory Syndrome, SARS), atypical broadcasts of SARS news, an atypical response to health crises from the Hong Kong Special Administrative Region Government (also abbreviated as SAR, HKSAR or Hong Kong Government), professionals, publics, and the whole community. In response to the sudden outbreak of this communicable life-threatening disease and the dramatic rise in death tolls in just a few weeks, the Hong Kong Government took some measures to control the spread of the SARS to allay the public’s fear over the epidemic.

Original languageEnglish
Title of host publicationPublic Relations Metrics
Subtitle of host publicationResearch and Evaluation
EditorsBetteke van Ruler , Ana Tkalac Vercic , Dejan Vercic
Place of PublicationNew York
PublisherRoutledge
Chapter11
Number of pages28
Edition1st
ISBN (Electronic)9780203877234
ISBN (Print)9780805862737, 9780805862720
DOIs
Publication statusPublished - 1 Dec 2007

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