公共關係/策略傳播範式轉變和語境本土化—機遇、挑戰與思考: 對話黃懿慧教授

Translated title of the contribution: Opportunities, Challenges, and Thoughts of Public Relations and Strategic Communication

黄懿慧, 黃煜, 敖頌

Research output: Contribution to journalArticlepeer-review

Abstract

「一直以來,公共關係都被認為是一個重視組織視角、促銷與盈利的行業或專業。但是,過去十幾年來,我持續在倡導『尊重公眾』的視角,以及重視降低衝突、危機、風險及信任等各類『成本控損』的概念。這個倡議,也逐漸在相關領域的研究議程中得到印證。議題管理、危機管理、折衝與談判,都是公共關係重要的核心概念與知識。剛剛所提到的雙向溝通、互動、對話、即時、跨界、資料分析、共創、對話、涉入與參與、聲譽、和諧關係、信任管理等概念,也成為相關研究的核心主題。」
Translated title of the contributionOpportunities, Challenges, and Thoughts of Public Relations and Strategic Communication
Original languageChinese (Traditional)
Pages (from-to)1-24
Number of pages24
Journal傳播與社會學刊
Issue number56
Publication statusPublished - Apr 2021

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