Online word of mouth and consumer purchase intentions

Gerard P PRENDERGAST^*, David Ko, Siu Yin V. Yuen

^*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

193 Citations (Scopus)

Original language	English
Pages (from-to)	687-708
Number of pages	22
Journal	International Journal of Advertising
Volume	29
Issue number	5
DOIs	https://doi.org/10.2501/s0265048710201427
Publication status	Published - 2010

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title = "Online word of mouth and consumer purchase intentions",

author = "PRENDERGAST, {Gerard P} and David Ko and Yuen, {Siu Yin V.}",

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AU - PRENDERGAST, Gerard P

AU - Ko, David

AU - Yuen, Siu Yin V.

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