Online word of mouth and consumer purchase intentions

Gerard P PRENDERGAST*, David Ko, Siu Yin V. Yuen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

107 Citations (Scopus)
Original languageEnglish
Pages (from-to)687-708
Number of pages22
JournalInternational Journal of Advertising
Issue number5
Publication statusPublished - 2010

Scopus Subject Areas

  • Communication
  • Marketing

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