Online word of mouth and consumer purchase intentions

Gerard P PRENDERGAST; David Ko; Siu Yin V. Yuen

doi:10.2501/s0265048710201427

Online word of mouth and consumer purchase intentions

Gerard P PRENDERGAST^*, David Ko, Siu Yin V. Yuen

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

149 Citations (Scopus)

Original language	English
Pages (from-to)	687-708
Number of pages	22
Journal	International Journal of Advertising
Volume	29
Issue number	5
DOIs	https://doi.org/10.2501/s0265048710201427
Publication status	Published - 2010

Scopus Subject Areas

Communication
Marketing

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@article{066933fcc8f84403b9c52d461d410dbf,

title = "Online word of mouth and consumer purchase intentions",

author = "PRENDERGAST, {Gerard P} and David Ko and Yuen, {Siu Yin V.}",

year = "2010",

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pages = "687--708",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

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AU - PRENDERGAST, Gerard P

AU - Ko, David

AU - Yuen, Siu Yin V.

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DO - 10.2501/s0265048710201427

M3 - Article

AN - SCOPUS:78649931914

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VL - 29

SP - 687

EP - 708

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 5

ER -

Online word of mouth and consumer purchase intentions

Scopus Subject Areas

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