Online word of mouth and consumer purchase intentions

Gerard P PRENDERGAST*, David Ko, Siu Yin V. Yuen

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    172 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)687-708
    Number of pages22
    JournalInternational Journal of Advertising
    Volume29
    Issue number5
    DOIs
    Publication statusPublished - 2010

    Scopus Subject Areas

    • Communication
    • Marketing

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