Original language | English |
---|---|
Pages (from-to) | 687-708 |
Number of pages | 22 |
Journal | International Journal of Advertising |
Volume | 29 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2010 |
Scopus Subject Areas
- Communication
- Marketing
Gerard P PRENDERGAST*, David Ko, Siu Yin V. Yuen
Research output: Contribution to journal › Journal article › peer-review
Original language | English |
---|---|
Pages (from-to) | 687-708 |
Number of pages | 22 |
Journal | International Journal of Advertising |
Volume | 29 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2010 |