Online trust production: Interactions among trust building mechanisms

Ludwig M K Chang; Waiman Cheung

doi:10.1109/HICSS.2005.471

Online trust production: Interactions among trust building mechanisms

Ludwig M K Chang, Waiman Cheung

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

12 Citations (Scopus)

Abstract

Lack of trust has been identified as a major obstacle to the adoption of online shopping. However, there is paucity of research that investigates the effectiveness of various trust building mechanisms, especially the interactions amongst these mechanisms. In this study, three trust building mechanisms (i.e., third-party certification, reputation, and return policy) were examined. Scenario survey method was used for data collection. 463 usable questionnaires were collected from respondents with diverse backgrounds. Regression results show that all three trust building mechanisms have significant positive effects on trust in the online vendor. Their effects are not simple ones; the different trust building mechanisms interact with one another to produce an overall effect on the level of trust. These results have both theoretical and practical implications.

Original language	English
Title of host publication	Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS-38)
Publisher	IEEE
Number of pages	8
ISBN (Print)	0769522688
DOIs	https://doi.org/10.1109/HICSS.2005.471
Publication status	Published - Jan 2005
Event	2005 38th Hawaii International Conference on System Sciences (HICSS-38) - Big Island, United States Duration: 3 Jan 2005 → 6 Jan 2005 https://ieeexplore.ieee.org/xpl/conhome/9518/proceeding

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)	1530-1605

Conference

Conference	2005 38th Hawaii International Conference on System Sciences (HICSS-38)
Country/Territory	United States
City	Big Island
Period	3/01/05 → 6/01/05
Internet address	https://ieeexplore.ieee.org/xpl/conhome/9518/proceeding

Scopus Subject Areas

Engineering(all)

Access to Document

10.1109/HICSS.2005.471

Cite this

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title = "Online trust production: Interactions among trust building mechanisms",

abstract = "Lack of trust has been identified as a major obstacle to the adoption of online shopping. However, there is paucity of research that investigates the effectiveness of various trust building mechanisms, especially the interactions amongst these mechanisms. In this study, three trust building mechanisms (i.e., third-party certification, reputation, and return policy) were examined. Scenario survey method was used for data collection. 463 usable questionnaires were collected from respondents with diverse backgrounds. Regression results show that all three trust building mechanisms have significant positive effects on trust in the online vendor. Their effects are not simple ones; the different trust building mechanisms interact with one another to produce an overall effect on the level of trust. These results have both theoretical and practical implications.",

author = "Chang, {Ludwig M K} and Waiman Cheung",

year = "2005",

month = jan,

doi = "10.1109/HICSS.2005.471",

language = "English",

isbn = "0769522688",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

publisher = "IEEE",

booktitle = "Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS-38)",

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Chang, LMK & Cheung, W 2005, Online trust production: Interactions among trust building mechanisms. in Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS-38). Proceedings of the Annual Hawaii International Conference on System Sciences, IEEE, 2005 38th Hawaii International Conference on System Sciences (HICSS-38), Big Island, Hawaii, United States, 3/01/05. https://doi.org/10.1109/HICSS.2005.471

Online trust production: Interactions among trust building mechanisms. / Chang, Ludwig M K; Cheung, Waiman.
Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS-38). IEEE, 2005. (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Online trust production

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AU - Chang, Ludwig M K

AU - Cheung, Waiman

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N2 - Lack of trust has been identified as a major obstacle to the adoption of online shopping. However, there is paucity of research that investigates the effectiveness of various trust building mechanisms, especially the interactions amongst these mechanisms. In this study, three trust building mechanisms (i.e., third-party certification, reputation, and return policy) were examined. Scenario survey method was used for data collection. 463 usable questionnaires were collected from respondents with diverse backgrounds. Regression results show that all three trust building mechanisms have significant positive effects on trust in the online vendor. Their effects are not simple ones; the different trust building mechanisms interact with one another to produce an overall effect on the level of trust. These results have both theoretical and practical implications.

AB - Lack of trust has been identified as a major obstacle to the adoption of online shopping. However, there is paucity of research that investigates the effectiveness of various trust building mechanisms, especially the interactions amongst these mechanisms. In this study, three trust building mechanisms (i.e., third-party certification, reputation, and return policy) were examined. Scenario survey method was used for data collection. 463 usable questionnaires were collected from respondents with diverse backgrounds. Regression results show that all three trust building mechanisms have significant positive effects on trust in the online vendor. Their effects are not simple ones; the different trust building mechanisms interact with one another to produce an overall effect on the level of trust. These results have both theoretical and practical implications.

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T3 - Proceedings of the Annual Hawaii International Conference on System Sciences

BT - Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS-38)

PB - IEEE

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Online trust production: Interactions among trust building mechanisms

Abstract

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