Online social networks: Why do “we” use facebook?

Pui Yee Chiu, Christy M K CHEUNG, Matthew K.O. Lee

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

24 Citations (Scopus)

Abstract

With the proliferation of online social networks, there has been a growing interest in understanding why people come and use this new type of communication platform. In this paper, we explore the factors that drive people to use online social networks (e.g., Facebook). We conceptualize the use of online social networks as intentional social action and examine the relative impact of social influence and social presence on We-Intention to use online social networks. An empirical study of Facebook users (n=182) find that We-Intention to use online social networks is strongly determined by social presence. Implications for research and practice are discussed.

Original languageEnglish
Title of host publicationThe Open Knowledge Society
Subtitle of host publicationA Computer Science and Information Systems Manifesto - 1st World Summit on the Knowledge Society, WSKS 2008, Proceedings
EditorsRobert D. Tennyson, Miltiadis D. Lytras, John M. Carroll, Ernesto Damiani, Miltiadis D. Lytras, John M. Carroll, Ernesto Damiani, Robert D. Tennyson, David Avison, Gottfried Vossen, Patricia Ordonez De Pablos
PublisherSpringer Verlag
Pages67-74
Number of pages8
ISBN (Print)9783540877820
DOIs
Publication statusPublished - 2008
Event1st World Summit on the Knowledge Society, WSKS 2008 - Athens, Greece
Duration: 24 Sep 200826 Sep 2008

Publication series

NameCommunications in Computer and Information Science
Volume19
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937

Conference

Conference1st World Summit on the Knowledge Society, WSKS 2008
Country/TerritoryGreece
CityAthens
Period24/09/0826/09/08

Scopus Subject Areas

  • Computer Science(all)
  • Mathematics(all)

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