Online social networks: Why do “we” use facebook?

Pui Yee Chiu, Christy M K CHEUNG, Matthew K.O. Lee

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    25 Citations (Scopus)

    Abstract

    With the proliferation of online social networks, there has been a growing interest in understanding why people come and use this new type of communication platform. In this paper, we explore the factors that drive people to use online social networks (e.g., Facebook). We conceptualize the use of online social networks as intentional social action and examine the relative impact of social influence and social presence on We-Intention to use online social networks. An empirical study of Facebook users (n=182) find that We-Intention to use online social networks is strongly determined by social presence. Implications for research and practice are discussed.

    Original languageEnglish
    Title of host publicationThe Open Knowledge Society
    Subtitle of host publicationA Computer Science and Information Systems Manifesto - 1st World Summit on the Knowledge Society, WSKS 2008, Proceedings
    EditorsRobert D. Tennyson, Miltiadis D. Lytras, John M. Carroll, Ernesto Damiani, Miltiadis D. Lytras, John M. Carroll, Ernesto Damiani, Robert D. Tennyson, David Avison, Gottfried Vossen, Patricia Ordonez De Pablos
    PublisherSpringer Verlag
    Pages67-74
    Number of pages8
    ISBN (Print)9783540877820
    DOIs
    Publication statusPublished - 2008
    Event1st World Summit on the Knowledge Society, WSKS 2008 - Athens, Greece
    Duration: 24 Sept 200826 Sept 2008

    Publication series

    NameCommunications in Computer and Information Science
    Volume19
    ISSN (Print)1865-0929
    ISSN (Electronic)1865-0937

    Conference

    Conference1st World Summit on the Knowledge Society, WSKS 2008
    Country/TerritoryGreece
    CityAthens
    Period24/09/0826/09/08

    Scopus Subject Areas

    • General Computer Science
    • General Mathematics

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