Online Consumer Reviews: Does Negative Electronic Word-of-Mouth Hurt More

Christy M K Cheung, Matthew K.O. Lee

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationAMCIS 2008 Proceedings
Publication statusPublished - Dec 2009
EventAMCIS 2008: 14th Americas Conference on Information Systems - Toronto, Canada
Duration: 14 Aug 200817 Aug 2008

Conference

ConferenceAMCIS 2008: 14th Americas Conference on Information Systems
Period14/08/0817/08/08

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