Abstract
The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exhaustive review of the literature and propose a research framework with three key building blocks (intention, adoption, and continuance) so as to analyze the online consumer behavior in a systematic way. This proposed framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. We conclude our paper with a research agenda for the study of online consumer behavior.
| Original language | English |
|---|---|
| Title of host publication | BLED 2003 Proceedings |
| Publisher | Association for Information Systems |
| Pages | 194-218 |
| Number of pages | 25 |
| Publication status | Published - Jun 2003 |
| Event | 16th BLED eConference: eTransformation (BLED 2003) - Bled, Slovenia Duration: 9 Jun 2003 → 11 Sept 2003 https://aisel.aisnet.org/bled2003/ |
Conference
| Conference | 16th BLED eConference: eTransformation (BLED 2003) |
|---|---|
| Country/Territory | Slovenia |
| City | Bled |
| Period | 9/06/03 → 11/09/03 |
| Internet address |
User-Defined Keywords
- framework for online consumer behavior
- intention
- adoption
- continuance
- literature analysis
- individual/consumer characteristics
- environmental influences
- product/service characteristics
- medium characteristics
- online merchants and intermediaries characteristics
