TY - JOUR
T1 - On the intellectual structure of the human communication discipline
AU - POWERS, John H
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 1995/7/1
Y1 - 1995/7/1
N2 - Responding to challenges by Wartella (1994) and Zarefsky (1993) to describe the underlying nature of the discipline we teach, this essay develops a detailed model of the intellectual structure of the human communication discipline. The model proposes that the discipline's content is arranged into four tiers of research and pedagogical interest. Tier-1 work defines the distinctive nature of the discipline, exploring all aspects of the abstract concept of message. The second tier concentrates on the relationship of message analyses to communicators as individuals, as elements in social/interactional relationships, and as members of various cultural communities. Research in the third tier gathers our tier-1 and tier-2 interests into various clusters or levels, including public, small group and interpersonal communication. Work in the fourth tier explores human message behavior as it occurs in significant recurring situations such as health care, schools, business, and other areas.
AB - Responding to challenges by Wartella (1994) and Zarefsky (1993) to describe the underlying nature of the discipline we teach, this essay develops a detailed model of the intellectual structure of the human communication discipline. The model proposes that the discipline's content is arranged into four tiers of research and pedagogical interest. Tier-1 work defines the distinctive nature of the discipline, exploring all aspects of the abstract concept of message. The second tier concentrates on the relationship of message analyses to communicators as individuals, as elements in social/interactional relationships, and as members of various cultural communities. Research in the third tier gathers our tier-1 and tier-2 interests into various clusters or levels, including public, small group and interpersonal communication. Work in the fourth tier explores human message behavior as it occurs in significant recurring situations such as health care, schools, business, and other areas.
UR - http://www.scopus.com/inward/record.url?scp=21844481202&partnerID=8YFLogxK
U2 - 10.1080/03634529509379012
DO - 10.1080/03634529509379012
M3 - Journal article
AN - SCOPUS:21844481202
SN - 0363-4523
VL - 44
SP - 191
EP - 222
JO - Communication Education
JF - Communication Education
IS - 3
ER -