TY - JOUR
T1 - Omnichannel business research
T2 - Opportunities and challenges
AU - Chen, Yang
AU - Cheung, Christy M.K.
AU - Tan, Chee Wee
N1 - Publisher Copyright:
© 2018 Elsevier B.V.
PY - 2018/5
Y1 - 2018/5
N2 - Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.
AB - Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.
KW - Omnichannel business
KW - Research framework
UR - http://www.scopus.com/inward/record.url?scp=85044947438&partnerID=8YFLogxK
U2 - 10.1016/j.dss.2018.03.007
DO - 10.1016/j.dss.2018.03.007
M3 - Editorial
AN - SCOPUS:85044947438
SN - 0167-9236
VL - 109
SP - 1
EP - 4
JO - Decision Support Systems
JF - Decision Support Systems
ER -