Omnichannel business research: Opportunities and challenges

Yang Chen, Christy M K CHEUNG*, Chee Wee Tan

*Corresponding author for this work

Research output: Contribution to journalEditorial

97 Citations (Scopus)


Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.

Original languageEnglish
Pages (from-to)1-4
Number of pages4
JournalDecision Support Systems
Publication statusPublished - May 2018

Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)
  • Information Systems and Management

User-Defined Keywords

  • Omnichannel business
  • Research framework


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