Omnichannel business research: Opportunities and challenges

Yang Chen; Christy M K CHEUNG; Chee Wee Tan

doi:10.1016/j.dss.2018.03.007

Omnichannel business research: Opportunities and challenges

Yang Chen, Christy M K CHEUNG^*, Chee Wee Tan

^*Corresponding author for this work

School of Business

Research output: Contribution to journal › Editorial

85 Citations (Scopus)

Abstract

Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.

Original language	English
Pages (from-to)	1-4
Number of pages	4
Journal	Decision Support Systems
Volume	109
DOIs	https://doi.org/10.1016/j.dss.2018.03.007
Publication status	Published - May 2018

Scopus Subject Areas

Management Information Systems
Information Systems
Developmental and Educational Psychology
Arts and Humanities (miscellaneous)
Information Systems and Management

User-Defined Keywords

Omnichannel business
Research framework

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10.1016/j.dss.2018.03.007

Cite this

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abstract = "Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.",

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AU - CHEUNG, Christy M K

AU - Tan, Chee Wee

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N2 - Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.

AB - Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.

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KW - Research framework

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M3 - Editorial

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SP - 1

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ER -

Omnichannel business research: Opportunities and challenges

Abstract

Scopus Subject Areas

User-Defined Keywords

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