Older Consumers’ Perceptions of Advertising with Celebrity Endorsement

Fei Fan*, Kara K W Chan, Yan Wang

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

1 Citation (Scopus)
486 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Older Consumers’ Perceptions of Advertising with Celebrity Endorsement'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology

Economics, Econometrics and Finance