Off-task social media multitasking during class: determining factors and mediating mechanism

Liping Deng*, Yujie Zhou, Qingchun Hu

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

4 Citations (Scopus)


Framed by social learning theory, the study examines a set of personal and social factors determining off-task social media multitasking inside university classrooms. We aim to clarify the relationships between social media multitasking and self-efficacy, intrinsic motivation, multitasking preference as well as peer distraction, and to elucidate the interactive relationships between these factors. Questionnaire data from 203 university students in China show that academic self-efficacy fully mediates the association between intrinsic motivation and off-task multitasking. Moreover, multitasking preference partially mediates the association between peer distraction and off-task multitasking during class time. The findings of the study contribute to a deeper understanding of why students multitask during class, which can inform the development of strategies for combating social media distraction and enhancing students’ learning engagement.
Original languageEnglish
Article number14
Number of pages19
JournalInternational Journal of Educational Technology in Higher Education
Issue number1
Publication statusPublished - 16 Mar 2022

Scopus Subject Areas

  • Education
  • Computer Science Applications

User-Defined Keywords

  • Motivation
  • Multitasking
  • Self-efficacy
  • Social media


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