Nutrition label usage of Chinese consumers

Though the Pacific-rim countries like China, Hong Kong and ASEAN countries will soon constitute an economic power comparable to that of North America and Europe, most of the empirical work on food labelling is related to the US and UK consumers. Research into nutrition label usage in a Chinese socio-cultural context is not found. To redress this imbalance, this study attempts to appreciate the use of nutrition information labels by Chinese consumers in Hong Kong. The research results reveal that the frequent label users are label-oriented, nutrition-prone, advertising lovers, in the age group 35-50, and they read both English and Chinese, whereas the non-frequent label users are home-oriented and can read only Chinese.