TY - JOUR
T1 - Nutrition label usage of Chinese consumers
AU - Siu, Wai Sum
AU - Man-yi Tsoi, Tina
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 1998/2/1
Y1 - 1998/2/1
N2 - Though the Pacific-rim countries like China, Hong Kong and ASEAN countries will soon constitute an economic power comparable to that of North America and Europe, most of the empirical work on food labelling is related to the US and UK consumers. Research into nutrition label usage in a Chinese socio-cultural context is not found. To redress this imbalance, this study attempts to appreciate the use of nutrition information labels by Chinese consumers in Hong Kong. The research results reveal that the frequent label users are label-oriented, nutrition-prone, advertising lovers, in the age group 35-50, and they read both English and Chinese, whereas the non-frequent label users are home-oriented and can read only Chinese.
AB - Though the Pacific-rim countries like China, Hong Kong and ASEAN countries will soon constitute an economic power comparable to that of North America and Europe, most of the empirical work on food labelling is related to the US and UK consumers. Research into nutrition label usage in a Chinese socio-cultural context is not found. To redress this imbalance, this study attempts to appreciate the use of nutrition information labels by Chinese consumers in Hong Kong. The research results reveal that the frequent label users are label-oriented, nutrition-prone, advertising lovers, in the age group 35-50, and they read both English and Chinese, whereas the non-frequent label users are home-oriented and can read only Chinese.
UR - http://www.scopus.com/inward/record.url?scp=74349090090&partnerID=8YFLogxK
U2 - 10.1108/00070709810202202
DO - 10.1108/00070709810202202
M3 - Journal article
AN - SCOPUS:74349090090
SN - 0007-070X
VL - 100
SP - 25
EP - 29
JO - British Food Journal
JF - British Food Journal
IS - 1
ER -