Abstract
This study 1 investigates the relationship between news media use and media participation intention in China by adopting an audience-oriented perspective in light of the changing patterns of media content concomitant with widespread commercialization in reformed China. Data from a total of 2,409 valid face-to-face interviews were collected in four cities during November 2006 and May 2007. Our results suggest that television news had a positive association with media participation intention, whereas newspaper and Internet news use produced mixed results. In addition, significant regional differences regarding media influences were identified.
| Original language | English |
|---|---|
| Pages (from-to) | 475-495 |
| Number of pages | 21 |
| Journal | Chinese Journal of Communication |
| Volume | 4 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Dec 2011 |
User-Defined Keywords
- media efficacy
- media participation
- media perception
- news media use