News media use, credibility, and efficacy: an analysis of media participation intention in China

Fei Shen*, Ye Lu, Steve Z S GUO, Baohua Zhou

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Abstract

This study 1 investigates the relationship between news media use and media participation intention in China by adopting an audience-oriented perspective in light of the changing patterns of media content concomitant with widespread commercialization in reformed China. Data from a total of 2,409 valid face-to-face interviews were collected in four cities during November 2006 and May 2007. Our results suggest that television news had a positive association with media participation intention, whereas newspaper and Internet news use produced mixed results. In addition, significant regional differences regarding media influences were identified.

Original languageEnglish
Pages (from-to)475-495
Number of pages21
JournalChinese Journal of Communication
Volume4
Issue number4
DOIs
Publication statusPublished - Dec 2011

Scopus Subject Areas

  • Communication

User-Defined Keywords

  • media efficacy
  • media participation
  • media perception
  • news media use

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