Neo-ethnic Self-Styling among Young Indigenous People of Brazil: Re-Appropriating Ethnicity through Cultural Hybridity

Hiroshi Aoyagi, Mateja Kovacic, Stephen Grant Baines

Research output: Contribution to journalArticlepeer-review

Abstract

This article examines a conspicuous, vastly disseminating cultural practice among the young Indigenous people of Brazil to hybridize their ethnic motifs with global fashion in order to classify their glocal mode of being. Young Indigenous subjects generally perceive the modal practice to be ethnically appropriating in their own generational right. Through ethnographic observations coupled with theoretical reflections on cultural hybridity, the authors will highlight how neo-ethnic fashion enables initially marginalized category of Indigenous ethnicity to be brought to public attention on a global scale. Neo-ethnic self-styling operates as a means to re-appropriate heritage in trans-traditional ways at a time when ethnicity itself is increasingly becoming a globally trendy subject. Social networking service plays a crucial role in disseminating the phenomena across different ethnic groups.
Original languageEnglish
Article numbere17352
Number of pages22
JournalVibrant Virtual Brazilian Anthropology
Volume17
DOIs
Publication statusPublished - 26 Jun 2020

Scopus Subject Areas

  • Social Sciences(all)

User-Defined Keywords

  • neo-ethnic fashion
  • indigeneity
  • cultural hybridity
  • Indigenous people of Brazil
  • postcolonialism

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