Navigating EdTech Startup Competition Turbulence: When and Why Consumers Prefer Human vs. AI Educator?

Mark  Lu; Aiping Shao; Bu ZHONG; Stephanie  Liu; Wei  Lu

Navigating EdTech Startup Competition Turbulence: When and Why Consumers Prefer Human vs. AI Educator?

Mark Lu^*, Aiping Shao^*, Bu ZHONG, Stephanie Liu, Wei Lu^*

^*Corresponding author for this work

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Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 10 Feb 2025
Event	2025 AMA Winter Academic Conference - Phoenix, United States Duration: 14 Feb 2025 → 16 Feb 2025 https://www.ama.org/events/academic/2025-ama-winter-academic-conference/ https://www.ama.org/wp-content/uploads/2025/01/AMAWinter2025_Program_v5_1.3.25.pdf

Conference

Conference	2025 AMA Winter Academic Conference
Country/Territory	United States
City	Phoenix
Period	14/02/25 → 16/02/25
Internet address	https://www.ama.org/events/academic/2025-ama-winter-academic-conference/ https://www.ama.org/wp-content/uploads/2025/01/AMAWinter2025_Program_v5_1.3.25.pdf

Cite this

@conference{01797f74d5414e2f83cd721f5e3c5f23,

title = "Navigating EdTech Startup Competition Turbulence: When and Why Consumers Prefer Human vs. AI Educator?",

author = "Mark Lu and Aiping Shao and Bu ZHONG and Stephanie Liu and Wei Lu",

year = "2025",

month = feb,

day = "10",

language = "English",

note = "2025 AMA Winter Academic Conference ; Conference date: 14-02-2025 Through 16-02-2025",

url = "https://www.ama.org/events/academic/2025-ama-winter-academic-conference/, https://www.ama.org/wp-content/uploads/2025/01/AMAWinter2025_Program_v5_1.3.25.pdf",

}