Navigating Distributor Cooperation through Price Incentives: A Multi-Principal Perspective

Danny T Wang^*, Flora Fang Gu, Meng Wang

^*Corresponding author for this work

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - 24 Dec 2024
Event	3rd Asia-Pacific Conference on Management and Business - Sapporo, Hokkaido, Japan Duration: 24 Dec 2024 → 26 Dec 2024 https://apcmb.org/ https://prohef2010.org/apcmb

Conference	3rd Asia-Pacific Conference on Management and Business
Abbreviated title	APCMB
Country/Territory	Japan
City	Sapporo, Hokkaido
Period	24/12/24 → 26/12/24
Internet address	https://apcmb.org/ https://prohef2010.org/apcmb

User-Defined Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{7560da9664554ebdb10fce9473a7e350,

title = "Navigating Distributor Cooperation through Price Incentives: A Multi-Principal Perspective",

keywords = "Price incentives, distributor cooperation, common agency theory, marketing channels, multi-principal dynamics, competitive intensity",

author = "Wang, {Danny T} and Gu, {Flora Fang} and Meng Wang",

year = "2024",

month = dec,

day = "24",

language = "English",

note = "3rd Asia-Pacific Conference on Management and Business, APCMB ; Conference date: 24-12-2024 Through 26-12-2024",

url = "https://apcmb.org/, https://prohef2010.org/apcmb",

}

TY - CONF

T1 - Navigating Distributor Cooperation through Price Incentives: A Multi-Principal Perspective

AU - Wang, Danny T

AU - Gu, Flora Fang

AU - Wang, Meng

PY - 2024/12/24

Y1 - 2024/12/24

KW - Price incentives

KW - distributor cooperation

KW - common agency theory

KW - marketing channels

KW - multi-principal dynamics

KW - competitive intensity

M3 - Conference abstract

T2 - 3rd Asia-Pacific Conference on Management and Business

Y2 - 24 December 2024 through 26 December 2024

ER -