Navigating Distributor Cooperation through Price Incentives: A Multi-Principal Perspective

Danny T Wang*, Flora Fang Gu, Meng Wang

*Corresponding author for this work

Research output: Contribution to conferenceConference abstractpeer-review

Original languageEnglish
Publication statusPublished - 24 Dec 2024
Event3rd Asia-Pacific Conference on Management and Business - Sapporo, Hokkaido, Japan
Duration: 24 Dec 202426 Dec 2024
https://apcmb.org/

Conference

Conference3rd Asia-Pacific Conference on Management and Business
Abbreviated titleAPCMB
Country/TerritoryJapan
CitySapporo, Hokkaido
Period24/12/2426/12/24
Internet address

Scopus Subject Areas

  • Business, Management and Accounting(all)

User-Defined Keywords

  • Price incentives
  • distributor cooperation
  • common agency theory
  • marketing channels
  • multi-principal dynamics
  • competitive intensity

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