Narrative Music in Congruent and Incongruent TV Advertising

Keyphrases

• TV Advertising 100%
• Incongruity 100%
• Quantitative Methods 33%
• Cultural Contexts 33%
• Integrated Features 33%
• Consumer Use 33%
• Print Advertising 33%
• Cultural Text 33%
• Noise Reduction 33%
• Mixed Design 33%
• Music Effect 33%
• Sign Systems 33%
• Text Form 33%

Arts and Humanities

• TV 100%
• viewer 100%
• ads 100%
• Cultural Contexts 50%
• Quantitative Method 50%
• Music Use 50%
• SIGN system 50%
• Effect Of Music 50%