Myopic Loss Aversion, Personality, and Gender

Robert B. Durand*, Lucia FUNG, Manapon Limkriangkrai

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


Investor propensity to exhibit myopic loss aversion (MLA) varies. The authors’ analysis, which follows and extends the experimental design of Gneezy and Potters [1997] and Haigh and List [2005], finds that extraversion, one of Norman’s Big 5 personality traits, is associated with variation in subjects’ MLA. Extraversion, a trait positively associated with risk, reduces MLA. There is also some indication that neuroticism seems to have a positive association with MLA. Gender does not appear to have robust association with MLA. The study findings suggest that it may be advantageous to use readily measurable psychological constructs rather than gender per se in both experimental and field research.

Original languageEnglish
Pages (from-to)339-353
Number of pages15
JournalJournal of Behavioral Finance
Issue number3
Publication statusPublished - 3 Jul 2019

Scopus Subject Areas

  • Experimental and Cognitive Psychology
  • Finance

User-Defined Keywords

  • Gender
  • Myopic loss aversion
  • Personality traits


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