Music in television advertising and other persuasive media

Research output: Chapter in book/report/conference proceeding › Chapter

Original language	English
Title of host publication	Psychology of music in multimedia
Publisher	Oxford University Press
Pages	315-338
Number of pages	24
ISBN (Print)	9780199608157
DOIs	https://doi.org/10.1093/acprof:oso/9780199608157.003.0014
Publication status	Published - 2013

Access to Document

@inbook{d65b25c03da847e4b82e2116ca8a8714,

title = "Music in television advertising and other persuasive media",

author = "Mark Shevy and Hung, {Hing Kun Kineta}",

year = "2013",

doi = "10.1093/acprof:oso/9780199608157.003.0014",

language = "English",

isbn = "9780199608157",

pages = "315--338",

booktitle = "Psychology of music in multimedia",

publisher = "Oxford University Press",

address = "United Kingdom",

}