Multitasking Retribalized as a Multisensory Behavior in Mobile Media Age: An Application of McLuhan’s Media Ecology Theory

Tao Sun; Bu ZHONG; Yakun Huang; Yu Zhou

Multitasking Retribalized as a Multisensory Behavior in Mobile Media Age: An Application of McLuhan’s Media Ecology Theory

Tao Sun, Bu ZHONG, Yakun Huang, Yu Zhou

Department of Interactive Media

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 7 Aug 2019
Event	Association for Education in Journalism and Mass Communication (AEJMC) 2019 102nd Annual Conference - Toronto, Canada Duration: 7 Aug 2019 → 10 Aug 2019 https://www.yumpu.com/en/document/download/62755488/857ec-a52d9-daee7-bac30-5f947-d8c97-fb426-1eae9 (Conference program)

Conference

Conference	Association for Education in Journalism and Mass Communication (AEJMC) 2019 102nd Annual Conference
Abbreviated title	102nd Annual AEJMC Conference
Country/Territory	Canada
City	Toronto
Period	7/08/19 → 10/08/19
Internet address	https://www.yumpu.com/en/document/download/62755488/857ec-a52d9-daee7-bac30-5f947-d8c97-fb426-1eae9 (Conference program)

Cite this

@conference{a553a6a2ed404f6a977df32112ff9a94,

title = "Multitasking Retribalized as a Multisensory Behavior in Mobile Media Age: An Application of McLuhan{\textquoteright}s Media Ecology Theory",

author = "Tao Sun and Bu ZHONG and Yakun Huang and Yu Zhou",

year = "2019",

month = aug,

day = "7",

language = "English",

note = "Association for Education in Journalism and Mass Communication (AEJMC) 2019 102nd Annual Conference, 102nd Annual AEJMC Conference ; Conference date: 07-08-2019 Through 10-08-2019",

url = "https://www.yumpu.com/en/document/download/62755488/857ec-a52d9-daee7-bac30-5f947-d8c97-fb426-1eae9",

}

Multitasking Retribalized as a Multisensory Behavior in Mobile Media Age: An Application of McLuhan’s Media Ecology Theory. / Sun, Tao; ZHONG, Bu; Huang, Yakun et al.
2019. Paper presented at Association for Education in Journalism and Mass Communication (AEJMC) 2019 102nd Annual Conference, Toronto, Ontario, Canada.

Research output: Contribution to conference › Conference paper › peer-review