Multiple Reference Effects in Service Evaluations: Role of Alternative Attractiveness and Self-Image Congruity

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - Jun 2006
Event	Marketing Scholar Forum IV - Shanghai, China Duration: 27 Jun 2006 → 29 Jun 2006

Cite this

@conference{f3e2ec5813de485785d00f703c985429,

title = "Multiple Reference Effects in Service Evaluations: Role of Alternative Attractiveness and Self-Image Congruity",

author = "Yim, \{Chi Kin Bennett\} and Chan, \{Wa Kimmy\} and Hung, \{Kineta H\}",

year = "2006",

month = jun,

language = "English",

note = "Marketing Scholar Forum IV ; Conference date: 27-06-2006 Through 29-06-2006",

}