More than just talk on the move: Uses and gratifications of the cellular phone

Mobility, immediacy, and instrumentality are found the strongest instrumental motives in predicting the use of cellular phones, followed by intrinsic factors such as affection/sociability. Subscription to functionally enhanced services such as call transfers and caller ID appears to be important predictors for overall cellular phone use, especially for those who are on the go. As expected, the use of cellular phones on buses, cars, and trains or in malls and restaurants is strongly linked to mobility and immediate access gratifications. Further, young and less educated women tend to talk longer on each call. Finally, talking to co-workers and business partners via cellular phones appears to be for instrumental reasons, while talking to immediate family members is for mobility and showing affection.