More Than Just Shopping on Social Commerce Websites: A Multidimensional Scaling Study of Consumers’ In-Role and Extra-Role Behaviors

Wei Wu, Xiang Gong*, Christy M. K. Cheung

*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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Keyphrases

Computer Science

Economics, Econometrics and Finance

Psychology