Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement

Yan-Shu Sun; Zhongshi Guo

Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement

Yan-Shu Sun
, Zhongshi Guo

Department of Journalism

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Jun 2012
Event	The 18th International Conference of the International Association for Intercultural Communication Studies, IAICS 2012 = 第18屆國際跨文化傳播學會會議 - Yuan Zi University, Taoyuan, Taiwan Duration: 8 Jun 2012 → 11 Jun 2012

Conference

Conference	The 18th International Conference of the International Association for Intercultural Communication Studies, IAICS 2012 = 第18屆國際跨文化傳播學會會議
City	Taoyuan, Taiwan
Period	8/06/12 → 11/06/12

Cite this

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title = "Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement",

author = "Yan-Shu Sun and Zhongshi Guo",

year = "2012",

month = jun,

language = "English",

note = "The 18th International Conference of the International Association for Intercultural Communication Studies, IAICS 2012 = 第18屆國際跨文化傳播學會會議 ; Conference date: 08-06-2012 Through 11-06-2012",

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Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement. / Sun, Yan-Shu; Guo, Zhongshi.
2012. Paper presented at The 18th International Conference of the International Association for Intercultural Communication Studies, IAICS 2012 = 第18屆國際跨文化傳播學會會議, Taoyuan, Taiwan.

Research output: Contribution to conference › Conference paper

TY - CONF

T1 - Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement

AU - Sun, Yan-Shu

AU - Guo, Zhongshi

PY - 2012/6

Y1 - 2012/6

M3 - Conference paper

T2 - The 18th International Conference of the International Association for Intercultural Communication Studies, IAICS 2012 = 第18屆國際跨文化傳播學會會議

Y2 - 8 June 2012 through 11 June 2012

ER -