Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement

Yan-Shu Sun, Zhongshi Guo

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Jun 2012
Event18th International Association for Intercultural Communication Studies (IAICS) Conference = 第18屆國際跨文化傳播學會會議 - Taoyuan, Taiwan
Duration: 8 Jun 201211 Jun 2012

Conference

Conference18th International Association for Intercultural Communication Studies (IAICS) Conference = 第18屆國際跨文化傳播學會會議
Period8/06/1211/06/12

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