Media, social proximity, and risk: A comparative analysis of newspaper coverage of avian flu in Hong Kong and in the United States

Timothy K F FUNG; Kang Namkoong; Dominique Brossard

doi:10.1080/10810730.2011.561913

Media, social proximity, and risk: A comparative analysis of newspaper coverage of avian flu in Hong Kong and in the United States

Timothy K F FUNG^*, Kang Namkoong, Dominique Brossard

^*Corresponding author for this work

Department of Communication Studies

Research output: Contribution to journal › Article › peer-review

45 Citations (Scopus)

Abstract

This study uses the psychometric paradigm (Renn Rohrmann, 2000; Slovic, 1992) as an analytic framework to analyze the risk dimensions being conveyed in media coverage of Avian flu in Hong Kong and in the United States between 2003 and 2007. A quantitative content analysis of The New York Times and South China Morning Post stories showed different patterns of avian flu related risk content coverage. The differences revealed that dimensions related to dreadfulness, catastrophic potential, uncertainty, and unfamiliarity were more emphasized in The New York Times than in South China Morning Post. The authors discuss the implications.

Original language	English
Pages (from-to)	889-907
Number of pages	19
Journal	Journal of Health Communication
Volume	16
Issue number	8
DOIs	https://doi.org/10.1080/10810730.2011.561913
Publication status	Published - Sept 2011

Scopus Subject Areas

Health(social science)
Communication
Public Health, Environmental and Occupational Health
Library and Information Sciences

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/10810730.2011.561913

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Media, social proximity, and risk: A comparative analysis of newspaper coverage of avian flu in Hong Kong and in the United States

Abstract

Scopus Subject Areas

UN SDGs

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