Media exposure and fashion involvement in China: A model of analysis

Mona Yanshu Sun, Zhongshi Guo

Research output: Contribution to journalArticle

Abstract

This study investigates the relationship between media exposure and fashion involvement in Chinese society with a conceptual model of analysis that incorporates aspects of lifestyle, materialistic value, and peer pressure. Analyses of survey data from a probability sample of 500 randomly selected respondents indicate that fashion involvement is a function of fashion magazine reading and fashion website browsing, lifestyle aspirations, perception of success, and peer influence.
Original languageEnglish
Pages (from-to)53-63
JournalChina Media Research
Volume10
Issue number3
Publication statusPublished - Jul 2014

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