Abstract
This study investigates the relationship between media exposure and fashion involvement in Chinese society with a conceptual model of analysis that incorporates aspects of lifestyle, materialistic value, and peer pressure. Analyses of survey data from a probability sample of 500 randomly selected respondents indicate that fashion involvement is a function of fashion magazine reading and fashion website browsing, lifestyle aspirations, perception of success, and peer influence.
| Original language | English |
|---|---|
| Pages (from-to) | 53-63 |
| Number of pages | 11 |
| Journal | China Media Research |
| Volume | 10 |
| Issue number | 3 |
| Publication status | Published - Jul 2014 |