This study investigates the relationship between media exposure and fashion involvement in Chinese society with a conceptual model of analysis that incorporates aspects of lifestyle, materialistic value, and peer pressure. Analyses of survey data from a probability sample of 500 randomly selected respondents indicate that fashion involvement is a function of fashion magazine reading and fashion website browsing, lifestyle aspirations, perception of success, and peer influence.
|Number of pages||11|
|Journal||China Media Research|
|Publication status||Published - Jul 2014|