Media discourse

Kenneth C C KONG*

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapterpeer-review


This chapter examines how discourse analysis can offer insights as to why news is written the way it is. It will start with a review of some key works in the study of news discourse. An emerging genre in news reporting, known as property transaction reports is then discussed with examples. The genre is problematic because it has the characteristics of both news reports and advertisements. The mixing is more successful than advertorials, the promotional stance of which can be easily recognized because of its full-blown label of "advertisement" and its one-sided focus on a product/service. It is argued that the new genre should be best studied by analyzing its specific move structure instead of the generic moves of news stories. Practical implications will be drawn and some thought-provoking questions will also be raised at the end.

Original languageEnglish
Title of host publicationDiscourse of Course
Subtitle of host publicationAn Overview of Research in Discourse Studies
PublisherJohn Benjamins Publishing Company
Number of pages21
ISBN (Electronic)9789027232588
ISBN (Print)9789027289810
Publication statusPublished - 14 May 2009

Scopus Subject Areas

  • Arts and Humanities(all)
  • Social Sciences(all)


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