Mechanisms of digital dialogue in driving online brand community engagement

Xinyan Zhao, Regina Y R Chen

Research output: Contribution to conferenceConference paperpeer-review

Original languageEnglish
Publication statusPublished - Nov 2021
EventNational Communication Association 107th Annual Convention: Renewal and Transformation - Seattle, United States
Duration: 18 Nov 202121 Nov 2021 (Conference program)


ConferenceNational Communication Association 107th Annual Convention
Country/TerritoryUnited States
Internet address

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