Mechanisms of digital dialogue in driving online brand community engagement

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Nov 2021
Event	National Communication Association 107th Annual Convention: Renewal and Transformation - Seattle, United States Duration: 18 Nov 2021 → 21 Nov 2021 https://www.natcom.org/sites/default/files/annual-convention/2021%20Program%20PDF.pdf (Conference program)

Conference	National Communication Association 107th Annual Convention
Country/Territory	United States
City	Seattle
Period	18/11/21 → 21/11/21
Internet address	https://www.natcom.org/sites/default/files/annual-convention/2021%20Program%20PDF.pdf (Conference program)

Cite this

@conference{62570b6e82a34ddca0abc454e9141252,

title = "Mechanisms of digital dialogue in driving online brand community engagement",

author = "Xinyan Zhao and Chen, {Regina Y R}",

year = "2021",

month = nov,

language = "English",

note = "National Communication Association 107th Annual Convention : Renewal and Transformation ; Conference date: 18-11-2021 Through 21-11-2021",

url = "https://www.natcom.org/sites/default/files/annual-convention/2021%20Program%20PDF.pdf",

}