Measuring Marketing and R&D Integration: Implications for Innovation Management

Michael T. Cheung; Ziqi Liao; Wing Keung Wong

Measuring Marketing and R&D Integration: Implications for Innovation Management

Michael T. Cheung, Ziqi Liao, Wing Keung Wong

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 4 Aug 2003
Event	63rd Annual Meeting of the Academy of Management, AOM 2003: Democracy in a Knowledge Economy - Seattle, United States Duration: 1 Aug 2003 → 6 Aug 2003 https://my.aom.org/ProgramDocs/pdf/AOM_2003_Annual_Meeting_Program.pdf (Link to conference programme) https://journals.aom.org/toc/amproc/2003/1 (Link to conference proceedings)

Conference

Conference	63rd Annual Meeting of the Academy of Management, AOM 2003
Country/Territory	United States
City	Seattle
Period	1/08/03 → 6/08/03
Internet address	https://my.aom.org/ProgramDocs/pdf/AOM_2003_Annual_Meeting_Program.pdf (Link to conference programme) https://journals.aom.org/toc/amproc/2003/1 (Link to conference proceedings)

Cite this

@conference{580fba742dfc4f6c8241f812959a7fcd,

title = "Measuring Marketing and R&D Integration: Implications for Innovation Management",

author = "Cheung, {Michael T.} and Ziqi Liao and Wong, {Wing Keung}",

year = "2003",

month = aug,

day = "4",

language = "English",

note = "63rd Annual Meeting of the Academy of Management, AOM 2003 : Democracy in a Knowledge Economy ; Conference date: 01-08-2003 Through 06-08-2003",

url = "https://my.aom.org/ProgramDocs/pdf/AOM_2003_Annual_Meeting_Program.pdf, https://journals.aom.org/toc/amproc/2003/1",

}