TY - JOUR
T1 - Materialism and social comparison among adolescents
AU - Chan, Kara
AU - Prendergast, Gerard
N1 - Funding information:
The work described in this paper was fully supported by a Faculty Research Grant from the Hong Kong Baptist University (Project No. FRG/04-05/II-45).
Publisher copyright:
© Society for Personality Research (Inc.)
PY - 2007/3
Y1 - 2007/3
N2 - Materialism and social comparison are important issues, especially in a Chinese context, and especially amongst adolescents. In this paper a theoretical model of the endorsement of materialistic values and social comparison by adolescents was proposed and tested. A survey of secondary school students in Hong Kong revealed normative peer influence and peer communication were positive predictors of social comparison with friends. In addition, motivation for advertisement viewing was a positive predictor of social comparison with media figures. Social comparison with friends and with media figures were both positive predictors of materialism. The implications are discussed, with recommendations for further research.
AB - Materialism and social comparison are important issues, especially in a Chinese context, and especially amongst adolescents. In this paper a theoretical model of the endorsement of materialistic values and social comparison by adolescents was proposed and tested. A survey of secondary school students in Hong Kong revealed normative peer influence and peer communication were positive predictors of social comparison with friends. In addition, motivation for advertisement viewing was a positive predictor of social comparison with media figures. Social comparison with friends and with media figures were both positive predictors of materialism. The implications are discussed, with recommendations for further research.
KW - Adolescents
KW - Cognitive development
KW - Consumer socialization
KW - Group and interpersonal processes
KW - Materialism
KW - Social comparison
UR - https://www.sbp-journal.com/index.php/sbp/article/view/1567
UR - http://www.scopus.com/inward/record.url?scp=34247261951&partnerID=8YFLogxK
U2 - 10.2224/sbp.2007.35.2.213
DO - 10.2224/sbp.2007.35.2.213
M3 - Journal article
AN - SCOPUS:34247261951
SN - 0301-2212
VL - 35
SP - 213
EP - 228
JO - Social Behavior and Personality
JF - Social Behavior and Personality
IS - 2
ER -