Materialism and social comparison among adolescents

Kara Chan*, Gerard Prendergast

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

136 Citations (Scopus)
7 Downloads (Pure)


Materialism and social comparison are important issues, especially in a Chinese context, and especially amongst adolescents. In this paper a theoretical model of the endorsement of materialistic values and social comparison by adolescents was proposed and tested. A survey of secondary school students in Hong Kong revealed normative peer influence and peer communication were positive predictors of social comparison with friends. In addition, motivation for advertisement viewing was a positive predictor of social comparison with media figures. Social comparison with friends and with media figures were both positive predictors of materialism. The implications are discussed, with recommendations for further research.

Original languageEnglish
Pages (from-to)213-228
Number of pages16
JournalSocial Behavior and Personality
Issue number2
Publication statusPublished - Mar 2007

Scopus Subject Areas

  • Social Psychology

User-Defined Keywords

  • Adolescents
  • Cognitive development
  • Consumer socialization
  • Group and interpersonal processes
  • Materialism
  • Social comparison


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