Materialism and consumer socialization: A semiotic analysis of personal loan advertisements in Hong Kong

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - May 2009
Event	Media and Healthy Development in Adolescence Conference - Hong Kong Baptist University, Hong Kong Duration: 3 May 2009 → 5 May 2009

Conference	Media and Healthy Development in Adolescence Conference
Country/Territory	Hong Kong
Period	3/05/09 → 5/05/09

Cite this

@conference{d083f03dab46423d969014dd6b9779c8,

title = "Materialism and consumer socialization: A semiotic analysis of personal loan advertisements in Hong Kong",

author = "Kara Chan and Hong Cheng",

year = "2009",

month = may,

language = "English",

note = "Media and Healthy Development in Adolescence Conference ; Conference date: 03-05-2009 Through 05-05-2009",

}