TY - JOUR
T1 - Materialism and conspicuous consumption in China
T2 - A cross-cultural examination
AU - Podoshen, Jeffrey S.
AU - Li, Lu
AU - Zhang, Junfeng
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2011/1
Y1 - 2011/1
N2 - With the growing rise in consumer spending and economic power in Asian societies, it is increasingly important to explore the implications of these developments on consumer culture. This cross-cultural study first discusses the rise of materialism and conspicuous consumption in post-revolution China then examines differences in these phenomena between young adult consumers, aged 18-35, living in urban China and the United States. Utilizing survey data from over 600 respondents, significant differences were found in both materialism and conspicuous consumption, with Chinese young adults scoring higher in both variables. The findings show, that compared with past comparative studies, it appears both materialism and conspicuous consumption are on the rise among urban Chinese consumers.
AB - With the growing rise in consumer spending and economic power in Asian societies, it is increasingly important to explore the implications of these developments on consumer culture. This cross-cultural study first discusses the rise of materialism and conspicuous consumption in post-revolution China then examines differences in these phenomena between young adult consumers, aged 18-35, living in urban China and the United States. Utilizing survey data from over 600 respondents, significant differences were found in both materialism and conspicuous consumption, with Chinese young adults scoring higher in both variables. The findings show, that compared with past comparative studies, it appears both materialism and conspicuous consumption are on the rise among urban Chinese consumers.
KW - Chinese conspicuous consumption
KW - Chinese consumer behaviour
KW - Chinese materialism
KW - Conspicuous consumption
KW - Materialism
KW - Young adult materialism
UR - http://www.scopus.com/inward/record.url?scp=79960833036&partnerID=8YFLogxK
U2 - 10.1111/j.1470-6431.2010.00930.x
DO - 10.1111/j.1470-6431.2010.00930.x
M3 - Journal article
AN - SCOPUS:79960833036
SN - 1470-6423
VL - 35
SP - 17
EP - 25
JO - International Journal of Consumer Studies
JF - International Journal of Consumer Studies
IS - 1
ER -