Materialism among children in urban China

Kara Chan

Materialism among children in urban China

Kara Chan^*

^*Corresponding author for this work

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

This study examines urban Chinese children’s level of materialism through their response to a scale of 15 items. A quota sample of two hundred and fifty-six Beijing children, with nearly equal number of boys and girls ages six to thirteen, were surveyed in May 2004. The result indicates that Chinese children do not endorse a strong materialistic value. The materialism score was 2.4 on a five-point scale. Contrary to John’s (1999) model of consumer socialization, it is found that even the youngest children aged six to seven developed an understanding of value of possessions that based on social significance. Boys were more materialistic than girls. Regression analysis indicates that younger children and children with high exposure to internet are more materialistic. The result was compared to a previous study of materialism among Hong Kong Chinese children.

Original language	English
Title of host publication	Proceedings of the 2005 Asia Pacific Conference of the American Academy of Advertising
Editors	Hong Cheng, Kara Chan
Publisher	American Academy of Advertising
Pages	22-33
Number of pages	12
ISBN (Print)	0931030331, 9780931030338
Publication status	Published - Jun 2005
Event	American Academy of Advertising Asia-Pacific Conference 2005 - , Hong Kong, China Duration: 1 Jun 2005 → 4 Jun 2005

Conference

Conference	American Academy of Advertising Asia-Pacific Conference 2005
Country/Territory	Hong Kong, China
Period	1/06/05 → 4/06/05

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Cite this

@inproceedings{5482ba9d39c54779b951cef7eda9287f,

title = "Materialism among children in urban China",

abstract = "This study examines urban Chinese children{\textquoteright}s level of materialism through their response to a scale of 15 items. A quota sample of two hundred and fifty-six Beijing children, with nearly equal number of boys and girls ages six to thirteen, were surveyed in May 2004. The result indicates that Chinese children do not endorse a strong materialistic value. The materialism score was 2.4 on a five-point scale. Contrary to John{\textquoteright}s (1999) model of consumer socialization, it is found that even the youngest children aged six to seven developed an understanding of value of possessions that based on social significance. Boys were more materialistic than girls. Regression analysis indicates that younger children and children with high exposure to internet are more materialistic. The result was compared to a previous study of materialism among Hong Kong Chinese children. ",

author = "Kara Chan",

year = "2005",

month = jun,

language = "English",

isbn = "0931030331",

pages = "22--33",

editor = "Hong Cheng and Kara Chan",

booktitle = "Proceedings of the 2005 Asia Pacific Conference of the American Academy of Advertising",

publisher = "American Academy of Advertising",

note = "American Academy of Advertising Asia-Pacific Conference 2005 ; Conference date: 01-06-2005 Through 04-06-2005",

}

TY - GEN

T1 - Materialism among children in urban China

AU - Chan, Kara

PY - 2005/6

Y1 - 2005/6

N2 - This study examines urban Chinese children’s level of materialism through their response to a scale of 15 items. A quota sample of two hundred and fifty-six Beijing children, with nearly equal number of boys and girls ages six to thirteen, were surveyed in May 2004. The result indicates that Chinese children do not endorse a strong materialistic value. The materialism score was 2.4 on a five-point scale. Contrary to John’s (1999) model of consumer socialization, it is found that even the youngest children aged six to seven developed an understanding of value of possessions that based on social significance. Boys were more materialistic than girls. Regression analysis indicates that younger children and children with high exposure to internet are more materialistic. The result was compared to a previous study of materialism among Hong Kong Chinese children.

AB - This study examines urban Chinese children’s level of materialism through their response to a scale of 15 items. A quota sample of two hundred and fifty-six Beijing children, with nearly equal number of boys and girls ages six to thirteen, were surveyed in May 2004. The result indicates that Chinese children do not endorse a strong materialistic value. The materialism score was 2.4 on a five-point scale. Contrary to John’s (1999) model of consumer socialization, it is found that even the youngest children aged six to seven developed an understanding of value of possessions that based on social significance. Boys were more materialistic than girls. Regression analysis indicates that younger children and children with high exposure to internet are more materialistic. The result was compared to a previous study of materialism among Hong Kong Chinese children.

M3 - Conference proceeding

SN - 0931030331

SN - 9780931030338

SP - 22

EP - 33

BT - Proceedings of the 2005 Asia Pacific Conference of the American Academy of Advertising

A2 - Cheng, Hong

A2 - Chan, Kara

PB - American Academy of Advertising

T2 - American Academy of Advertising Asia-Pacific Conference 2005

Y2 - 1 June 2005 through 4 June 2005

ER -

Materialism among children in urban China

Abstract

Conference

UN SDGs

Fingerprint

Cite this