Materialism among adolescents in urban China

Kara Chan, Hongxia Zhang, Iris Wang

Research output: Contribution to journalJournal articlepeer-review

44 Citations (Scopus)
110 Downloads (Pure)


Looks at attitudes of Chinese adolescents to materialism, including the effect of age on materialism and the influence of family and peers. Outlines the values of Chinese culture: thrift, respect for parents, group orientation, social harmony, good manners, face, and academic achievement; these values could impact both positively and negatively on endorsement of materialistic values. Points out that parental expectations of their children's material success have increased since the one child per family policy. Finds that older adolescents were more materialistic than younger ones, that more materialistic adolescents tended to communicate more with their peers and less with their parents, and that television (which now reaches 92 per cent of households) has no effect because the Chinese government's strict rules about TV programmes’ content requires them to reflect traditional values.

Original languageEnglish
Pages (from-to)64-77
Number of pages14
JournalYoung Consumers
Issue number2
Publication statusPublished - 1 Mar 2006

Scopus Subject Areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Life-span and Life-course Studies

User-Defined Keywords

  • Values
  • Materiality
  • China
  • Adolescents
  • Parents
  • Television
  • Attitude surveys


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