Mass media and environmental cognition in Hong Kong

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A postal survey on a random cluster sample of 1,032 secondary school students in Hong Kong was conducted to investigate how much students know about the environment and how their environmental cognition is shaped by the use of mass media. Results indicated that students were very knowledgeable on both general and local environmental issues. The average score for environmental knowledge was 60.7 on a 100-point scale. Results indicated that students’ environmental cognition was shaped and framed by the reporting of environmental news in Hong Kong. Television news viewership had positive correlation with students’ environmental knowledge while Chinese newspaper readership had a positive but weak correlation. Male students and students in higher forms were more knowledgeable about the environment. The study established a comprehensive measure for both general and local environmental knowledge with an acceptable level of internal consistency for subsequent studies.
Original languageEnglish
Number of pages29
Publication statusPublished - Jul 1998
EventICA/NCA conference - Rome, Italy
Duration: 15 Jul 199818 Jul 1998


ConferenceICA/NCA conference


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