Marketing virtual reality games with text: A text mining analysis of game descriptions on Steam

Jeffrey C.F. Ho, Xinzhi Zhang

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2019
EventICA 2019 - 69th Annual International Communication Association Conference: Communication Beyond Borders - Washington, D.C., United States
Duration: 24 May 201928 May 2019
https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2019/2019printprogram.pdf

Conference

ConferenceICA 2019 - 69th Annual International Communication Association Conference
Country/TerritoryUnited States
CityWashington, D.C.
Period24/05/1928/05/19
Internet address

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