Marketing virtual reality games with text: A text mining analysis of game descriptions on Steam

Jeffrey C.F. Ho; Xinzhi Zhang

Marketing virtual reality games with text: A text mining analysis of game descriptions on Steam

Jeffrey C.F. Ho, Xinzhi Zhang

Department of Journalism

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - May 2019
Event	The 69th Annual International Communication Association Conference: Communication Beyond Boundaries, ICA 2019 - Washington Hilton Hotel, United States Duration: 24 May 2019 → 28 May 2019 https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2019/2019printprogram.pdf (Link to conference programme)

Conference

Conference	The 69th Annual International Communication Association Conference
Country/Territory	United States
Period	24/05/19 → 28/05/19
Internet address	https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2019/2019printprogram.pdf (Link to conference programme)

Cite this

@conference{5c73c6ad2f6f42b197403dcfcd605a8f,

title = "Marketing virtual reality games with text: A text mining analysis of game descriptions on Steam",

author = "Ho, {Jeffrey C.F.} and Xinzhi Zhang",

year = "2019",

month = may,

language = "English",

note = "The 69th Annual International Communication Association Conference : Communication Beyond Boundaries, ICA 2019 ; Conference date: 24-05-2019 Through 28-05-2019",

url = "https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2019/2019printprogram.pdf",

}