Marketing the Landscape: Additions to the Catalogue of Carlo Antonio Procaccini

The study examines a series of paintings recently surfaced on the European art market expanding the catalogue of Carlo Antonio Procaccini, the most accomplished Italian landscape painter of the first three decades of the seventeenth century. A key member of the most successful workshop in Milan, Carlo Antonio was one of the first Italian artists to develop a repertoire of landscape and still-life paintings exploring genres usually monopolised by Flemish and Dutch painters. Procaccini integrated models typical of Jan Brueghel and Paul Bril’s landscapes with compositional elements developed within the family workshop, establishing a signature style easily recognisable for north Italian collectors. Arising from the analysis of unpublished works of art, this essay outlines the marketing strategies adopted by Carlo Antonio Procaccini in Milan and emphasises how the deliberated reproduction of compositional models represented an essential practice within the Procaccini family workshop.