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Marketing the academic library with online social network advertising
Christopher Chan
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Corresponding author for this work
Library
Research output
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Contribution to journal
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Journal article
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peer-review
34
Citations (Scopus)
Overview
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Dive into the research topics of 'Marketing the academic library with online social network advertising'. Together they form a unique fingerprint.
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Keyphrases
Online Social Networks
100%
Academic Libraries
100%
Social Network Advertising
100%
Online Advertising
40%
Hong Kong
20%
Design Methodology
20%
Performance Metrics
20%
Facebook
20%
Profit Making
20%
Business Sector
20%
Scant Attention
20%
Advertising Strategy
20%
Institutional Context
20%
Effective Means
20%
Outlays
20%
Single Institution
20%
Marketing Academics
20%
Advertising Campaign
20%
Commercial Sector
20%
Social Features
20%
Social Platform
20%
Relative Effectiveness
20%
Social Sciences
Social Network
100%
Academic Libraries
100%
Facebook
60%
Hong Kong
20%
Non-Profit
20%
Outreach
20%
Advertising Strategy
20%
Institutional Context
20%
Advertising Campaign
20%
Commercial Sector
20%