Marketing-related entrepreneurial self efficacy and entrepreneurial intentions in collectivistic societies: A comparison of Japan and Taiwan

Wai Sum Siu, Tingling Lin, Wanchang Fang, Eric Lo, Ching-I Chen

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationMarketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
Pages1-14
Publication statusPublished - Jul 2012
EventMarketing: catching the technology wave : Academy of Marketing Conference - Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012

Conference

ConferenceMarketing: catching the technology wave : Academy of Marketing Conference
Period2/07/125/07/12

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