Marketing-related entrepreneurial self efficacy and entrepreneurial intentions in collectivistic societies: A comparison of Japan and Taiwan

Wai Sum Siu, Tingling Lin, Wanchang Fang, Eric Lo, Ching-I Chen

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Original languageEnglish
    Title of host publicationMarketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
    Number of pages14
    Publication statusPublished - Jul 2012
    EventAcademy of Marketing Conference 2012: Marketing - catching the technology wave - Southampton Management School, Southampton, United Kingdom
    Duration: 2 Jul 20125 Jul 2012


    ConferenceAcademy of Marketing Conference 2012
    Country/TerritoryUnited Kingdom
    Internet address

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