Marketing-related entrepreneurial self efficacy and entrepreneurial intentions in collectivistic societies: A comparison of Japan and Taiwan

Wai Sum Siu, Tingling Lin, Wanchang Fang, Eric Lo, Ching-I Chen

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationMarketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
Number of pages14
Publication statusPublished - Jul 2012
EventAcademy of Marketing Conference 2012: Marketing - catching the technology wave - Southampton Management School, Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012


ConferenceAcademy of Marketing Conference 2012
Country/TerritoryUnited Kingdom
Internet address

Cite this