Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy

Wai Sum Siu, Eric S. C. Lo, Tingling Lin, Wenchang Fang

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World
PublisherSpringer
Pages344-344
ISBN (Electronic)9783319500089
ISBN (Print)9783319500065
DOIs
Publication statusPublished - Jul 2011
EventThe 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World - Reims, France
Duration: 20 Jul 201123 Jul 2011

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer

Conference

ConferenceThe 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World
Period20/07/1123/07/11

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