Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy

Wai Sum Siu; Eric S. C. Lo; Tingling Lin; Wenchang Fang

doi:10.1007/978-3-319-50008-9_89

Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy

Wai Sum Siu, Eric S. C. Lo, Tingling Lin, Wenchang Fang

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World
Publisher	Springer
Pages	344-344
Number of pages	1
ISBN (Electronic)	9783319500089
ISBN (Print)	9783319500065
DOIs	https://doi.org/10.1007/978-3-319-50008-9_89
Publication status	Published - Jul 2011
Event	The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World - Reims, France Duration: 20 Jul 2011 → 23 Jul 2011

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer

Conference

Conference	The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World
Period	20/07/11 → 23/07/11

Access to Document

10.1007/978-3-319-50008-9_89

Cite this

Siu, W. S., Lo, E. S. C., Lin, T., & Fang, W. (2011). Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy. In Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World (pp. 344-344). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-50008-9_89

Siu, Wai Sum ; Lo, Eric S. C. ; Lin, Tingling et al. / Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy. Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World. Springer, 2011. pp. 344-344 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy",

author = "Siu, {Wai Sum} and Lo, {Eric S. C.} and Tingling Lin and Wenchang Fang",

year = "2011",

month = jul,

doi = "10.1007/978-3-319-50008-9_89",

language = "English",

isbn = "9783319500065",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "344--344",

booktitle = "Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World",

note = "The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World ; Conference date: 20-07-2011 Through 23-07-2011",

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Siu, WS, Lo, ESC, Lin, T & Fang, W 2011, Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy. in Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 344-344, The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World, 20/07/11. https://doi.org/10.1007/978-3-319-50008-9_89

Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy. / Siu, Wai Sum; Lo, Eric S. C.; Lin, Tingling et al.
Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World. Springer, 2011. p. 344-344 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Conference proceeding

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AU - Fang, Wenchang

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T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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BT - Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World

PB - Springer

T2 - The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World

Y2 - 20 July 2011 through 23 July 2011

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Siu WS, Lo ESC, Lin T, Fang W. Marketing-oriented entrepreneurial self efficacy, self-construal and entrepreneurial intention in a collectivist economy. In Proceedings of The 15th Biennial World Marketing Congress: The Customer is NOT Always Right?! Marketing Orientations in a Dynamic Business World. Springer. 2011. p. 344-344. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-50008-9_89