Marketing Orientation: Its Perception Within the Further Education in the UK

Noel Yee Man Siu

doi:10.1007/978-3-319-17320-7_155

Marketing Orientation: Its Perception Within the Further Education in the UK

Noel Yee Man Siu^*

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

In the paper, an inductively-derived model of marketing orientation is proposed. This had three major constituents (relating to customer orientation, employee orientations, and organisational coordination) which are all linked to a long-term survival requirement. On the basis of three detailed case studies, a scale of six levels has been developed which relate to different perceptions of groups of people to a marketing orientation in the further education in the United Kingdom. This framework helps the analysis of the way different perceptions influence the tensions affecting the pace of development of a marketing orientation.

Original language	English
Title of host publication	Proceedings of the 1997 World Marketing Congress
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Editors	Samsinar MD Sidin, Ajay K. Manrai
Place of Publication	Cham
Publisher	Springer Nature
Pages	602-605
Number of pages	4
Edition	1
ISBN (Electronic)	9783319173207
ISBN (Print)	9783319173191
DOIs	https://doi.org/10.1007/978-3-319-17320-7_155
Publication status	Published - 25 Jun 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education

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10.1007/978-3-319-17320-7_155

Cite this

Siu, N. Y. M. (2015). Marketing Orientation: Its Perception Within the Further Education in the UK. In S. MD. Sidin, & A. K. Manrai (Eds.), Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science (1 ed., pp. 602-605). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-17320-7_155

Siu, Noel Yee Man. / Marketing Orientation : Its Perception Within the Further Education in the UK. Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science. editor / Samsinar MD Sidin ; Ajay K. Manrai. 1. ed. Cham : Springer Nature, 2015. pp. 602-605 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Marketing Orientation: Its Perception Within the Further Education in the UK",

abstract = "In the paper, an inductively-derived model of marketing orientation is proposed. This had three major constituents (relating to customer orientation, employee orientations, and organisational coordination) which are all linked to a long-term survival requirement. On the basis of three detailed case studies, a scale of six levels has been developed which relate to different perceptions of groups of people to a marketing orientation in the further education in the United Kingdom. This framework helps the analysis of the way different perceptions influence the tensions affecting the pace of development of a marketing orientation.",

author = "Siu, \{Noel Yee Man\}",

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year = "2015",

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doi = "10.1007/978-3-319-17320-7\_155",

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Siu, NYM 2015, Marketing Orientation: Its Perception Within the Further Education in the UK. in SMD Sidin & AK Manrai (eds), Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science. 1 edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, Cham, pp. 602-605. https://doi.org/10.1007/978-3-319-17320-7_155

Marketing Orientation: Its Perception Within the Further Education in the UK. / Siu, Noel Yee Man.
Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science. ed. / Samsinar MD Sidin; Ajay K. Manrai. 1. ed. Cham: Springer Nature, 2015. p. 602-605 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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Siu NYM. Marketing Orientation: Its Perception Within the Further Education in the UK. In Sidin SMD, Manrai AK, editors, Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science. 1 ed. Cham: Springer Nature. 2015. p. 602-605. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-17320-7_155

Marketing Orientation: Its Perception Within the Further Education in the UK

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