Marketing Orientation: Its Perception Within the Further Education in the UK

Noel Yee Man Siu

doi:10.1007/978-3-319-17320-7_155

Marketing Orientation: Its Perception Within the Further Education in the UK

Noel Yee Man Siu^*

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

In the paper, an inductively-derived model of marketing orientation is proposed. This had three major constituents (relating to customer orientation, employee orientations, and organisational coordination) which are all linked to a long-term survival requirement. On the basis of three detailed case studies, a scale of six levels has been developed which relate to different perceptions of groups of people to a marketing orientation in the further education in the United Kingdom. This framework helps the analysis of the way different perceptions influence the tensions affecting the pace of development of a marketing orientation.

Original language	English
Title of host publication	Proceedings of the 1997 World Marketing Congress
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Editors	Samsinar MD Sidin, Ajay K. Manrai
Place of Publication	Cham
Publisher	Springer Nature
Pages	602-605
Number of pages	4
Edition	1
ISBN (Electronic)	9783319173207
ISBN (Print)	9783319173191
DOIs	https://doi.org/10.1007/978-3-319-17320-7_155
Publication status	Published - 25 Jun 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Scopus Subject Areas

Marketing
Strategy and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-17320-7_155

Cite this

Siu, N. Y. M. (2015). Marketing Orientation: Its Perception Within the Further Education in the UK. In S. MD. Sidin, & A. K. Manrai (Eds.), Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science (1 ed., pp. 602-605). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-17320-7_155

Siu, Noel Yee Man. / Marketing Orientation : Its Perception Within the Further Education in the UK. Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science. editor / Samsinar MD Sidin ; Ajay K. Manrai. 1. ed. Cham : Springer Nature, 2015. pp. 602-605 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

@inproceedings{6f192139e8944113b7070534b47c2646,

title = "Marketing Orientation: Its Perception Within the Further Education in the UK",

abstract = "In the paper, an inductively-derived model of marketing orientation is proposed. This had three major constituents (relating to customer orientation, employee orientations, and organisational coordination) which are all linked to a long-term survival requirement. On the basis of three detailed case studies, a scale of six levels has been developed which relate to different perceptions of groups of people to a marketing orientation in the further education in the United Kingdom. This framework helps the analysis of the way different perceptions influence the tensions affecting the pace of development of a marketing orientation.",

author = "Siu, {Noel Yee Man}",

note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",

year = "2015",

month = jun,

day = "25",

doi = "10.1007/978-3-319-17320-7_155",

language = "English",

isbn = "9783319173191",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",

pages = "602--605",

editor = "Sidin, {Samsinar MD} and Manrai, {Ajay K.}",

booktitle = "Proceedings of the 1997 World Marketing Congress",

address = "Germany",

edition = "1",

}

Siu, NYM 2015, Marketing Orientation: Its Perception Within the Further Education in the UK. in SMD Sidin & AK Manrai (eds), Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science. 1 edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, Cham, pp. 602-605. https://doi.org/10.1007/978-3-319-17320-7_155

Marketing Orientation: Its Perception Within the Further Education in the UK. / Siu, Noel Yee Man.
Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science. ed. / Samsinar MD Sidin; Ajay K. Manrai. 1. ed. Cham: Springer Nature, 2015. p. 602-605 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Marketing Orientation

T2 - Its Perception Within the Further Education in the UK

AU - Siu, Noel Yee Man

PY - 2015/6/25

Y1 - 2015/6/25

N2 - In the paper, an inductively-derived model of marketing orientation is proposed. This had three major constituents (relating to customer orientation, employee orientations, and organisational coordination) which are all linked to a long-term survival requirement. On the basis of three detailed case studies, a scale of six levels has been developed which relate to different perceptions of groups of people to a marketing orientation in the further education in the United Kingdom. This framework helps the analysis of the way different perceptions influence the tensions affecting the pace of development of a marketing orientation.

AB - In the paper, an inductively-derived model of marketing orientation is proposed. This had three major constituents (relating to customer orientation, employee orientations, and organisational coordination) which are all linked to a long-term survival requirement. On the basis of three detailed case studies, a scale of six levels has been developed which relate to different perceptions of groups of people to a marketing orientation in the further education in the United Kingdom. This framework helps the analysis of the way different perceptions influence the tensions affecting the pace of development of a marketing orientation.

UR - http://www.scopus.com/inward/record.url?scp=85125807529&partnerID=8YFLogxK

UR - https://link.springer.com/chapter/10.1007/978-3-319-17320-7_155

U2 - 10.1007/978-3-319-17320-7_155

DO - 10.1007/978-3-319-17320-7_155

M3 - Conference proceeding

AN - SCOPUS:85125807529

SN - 9783319173191

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 602

EP - 605

BT - Proceedings of the 1997 World Marketing Congress

A2 - Sidin, Samsinar MD

A2 - Manrai, Ajay K.

PB - Springer Nature

CY - Cham

ER -

Siu NYM. Marketing Orientation: Its Perception Within the Further Education in the UK. In Sidin SMD, Manrai AK, editors, Proceedings of the 1997 World Marketing Congress: Proceedings of the Academy of Marketing Science. 1 ed. Cham: Springer Nature. 2015. p. 602-605. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-17320-7_155

Marketing Orientation: Its Perception Within the Further Education in the UK

Abstract

Publication series

Scopus Subject Areas

UN SDGs

Access to Document

Other files and links

Cite this