Marketing Novel Fruit Products: Evidence for Diverging Marketing Effects Across Different Products and Different Countries

Jonathan Van‘t Riet, Marleen C. Onwezen, Jos Bartels, Ivo A. van der Lans, Magdalena Kraszewska

Research output: Contribution to journalJournal articlepeer-review

1 Citation (Scopus)

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Keyphrases

Food Science

Agricultural and Biological Sciences