MARKETING IN CHINESE SMALL BUSINESS: TENTATIVE THEORY

Keyphrases

• Small Firms 100%
• Small Business 100%
• Hong Kong 42%
• Marketing Strategy 28%
• Time Orientation 28%
• Chinese Cultural Values 28%
• Marketing Activity 28%
• Marketing Control 28%
• High Performance 14%
• Chinese Culture 14%
• Integrative Approach 14%
• Contingency Approach 14%
• Marketing Theory 14%
• Analytical Framework 14%
• Control Device 14%
• Value Orientations 14%
• Orientation Behavior 14%
• Cultural Influences 14%
• Traditional Cultural Values 14%
• Planning Process 14%
• Support Performance 14%
• Cultural Value Orientations 14%
• Corporate Planning 14%
• Marketing Behavior 14%
• Marketing Organization 14%
• Marketing Decision 14%
• Contingency Model 14%
• Product Performance 14%
• Organizational Control 14%
• Strategic Analysis 14%
• Value Types 14%
• Marketing Objectives 14%
• Long-term Strategic Planning 14%
• Relational Orientation 14%
• Planning Approach 14%
• Personal Activity 14%
• Place Marketing 14%
• Marketing Process 14%
• Business philosophy 14%
• Credit Support 14%
• Nature Orientation 14%
• Marketing Paradigms 14%
• Aggressive Marketing 14%

Social Sciences

• Chinese 100%
• Hong Kong 33%
• Cultural Values 33%
• Marketing Strategy 22%
• Value-Orientation 22%
• Strategic Planning 22%
• UK 11%
• Marketing Theory 11%
• Research Result 11%
• Credit 11%
• Cultural Interaction 11%
• Planning Process 11%
• Marketing Organisation 11%

Economics, Econometrics and Finance

• Marketing 100%
• Marketing Management 16%
• Contingency Theory 16%
• Marketing Control 16%
• Marketing Theory 8%
• Credit 8%
• Corporate Planning 8%